It’s simple: ditch the disposable camera and purchase a reusable film camera. Recycling plastics requires energy consumption that can just be completely avoided if a reusable camera was purchased instead. To continue to meet the demand for disposable cameras while maintaining quality, manufacturers have to still use more virgin plastic in their recycling process. Plastics weaken every time it is recycled. Recycling acts as a band-aid for our harmful addiction to single-use plasticsĭespite Kodak and Fujifilm’s existing recycle and reuse program for their disposable cameras, defaulting to recycling as a complete solution leads to some problematic effects: With our planet’s growing crisis with plastic waste, this is an unsustainable and irresponsible option for photography. Plastics that can’t be recycled are landfilled along with cameras made by producers without a recycling facility. ![]() With disposable cameras, the repeat purchase of these single-use plastic bodies comes at a hidden environmental cost.Īlthough the two main players of the disposable camera market, Kodak and Fujifilm, have their respective recycling programs to repurpose and reuse disposable camera bodies, we still run into some inevitable concerns: Not all disposable cameras are returned to their respective manufacturer’s recycling facilities.Ĭameras that don’t end up at these facilities end up in landfills, or they end up in municipal recycling facilities that do not all have the ability to process black plastics ( Toronto is an example). The public is now marketed towards the disposable camera: the cheapest and easiest way for beginners to recreate her supermodel aesthetic. ![]() However, as supermodels like Gigi Hadid with an audience of 69 million followers frequently wield disposable cameras around at exclusive events like Paris Fashion Week and the Met Gala, we witness an inherently irresponsible phenomenon. Now, the world wants to replicate their favourite celebrities’ nostalgic lofi appearance in the easiest way possible. While conventional ad creatives portray polished perfection, film offers a raw, personal, and intimate appeal to its audience. ![]() Without a warning, film photography made a huge splash in 2017 when its explosion onto the mainstream scene was brought on by social media’s top influencers.įrom model Gigi Hadid’s disposable film account on Instagram ( to Gucci’s 2018 pre-fall campaign featuring Harry Styles, film is not only alive again but its timeless aesthetic has been resurrected to become a visual vehicle for modern brands to drive their storytelling. The resurgence of film cameras and disposables
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